ACR Extends Partnership with OpenFortune2 years ago
Americas Cardroom is to continue its relationship with OpenFortune. The US-facing poker site will become the exclusive online poker partner of the media platform that manufactures and distributes more than one billion fortune cookies to over 21,000 restaurants in the United States.
Michael Harris, an ACR spokesman for Americas Cardroom said:
"People believe that their fortune cookie brings them luck. We saw a natural fit with fortune cookies and playing poker. OpenFortune's scale, and their ability to place QR codes on the slips, allows Americas Cardroom to drive awareness, online engagement, and new player registrations. We are very excited to continue this momentum."This has to be one of the most imaginative pieces of marketing we’ve ever seen in online poker. Although the traditional message will still be contained within the cookie, on the back of the slip of paper will be a piece of ACR branding and a QR code that sends the user towards the opportunity to play for prizes of more than $1 million.
Matt Williams, Chief Cookie Officer of OpenFortune said:
"The surprise of the fortune cookie slip after a meal, along with the opportunity to win prize money, shows players an interactive advertising experience that really enhances the excitement of online poker. The continued success of the Americas Cardroom partnership further solidifies fortune cookie slips as the gold standard for QR code interaction, and we look forward to continuing reaching players in such an engaging way."ACR is always thinking outside of the box. Hardly a month goes by where there’s not something original coming from their direction. Keep your eyes peeled for the next Venom or OSS Cub3d event when we expect to see yet another record-breaking tournament pay out life-changing money to one lucky player.
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