Fire & Ice 20th Anniversary Bash Promises to Push the Limits of iGaming Entertainment

2 months ago
Fire & Ice 20th Anniversary Bash Promises to Push the Limits of iGaming Entertainment
13 Jan

20 years in the iGaming industry and still going strong is reason enough for a huge celebration and that’s exactly what Fire & Ice 2023 along with sponsorship partner, SOFTSWISS, have planned for February 8th in London!

Entitled “Beyond our Wildest Dreams”, the annual shindig organized by Fire & Ice supremos Michael Caselli and Jodie Thind will bring together a Who’s Who of the iGaming industry to celebrate two decades of unrivalled success at London’s Troxy.

As the iGaming industry’s original and most anticipated networking event of the year, Lyceum Media’s Fire & Ice party is held annually in the same week as ICE London and iGB Affiliate London

This year’s anniversary show intends to “push the limits of entertainment to beyond the wildest dreams of all in attendance!” and such promises require expert help, which is where SOFTSWISS comes in.

“We’re so thankful to SOFTSWISS for supporting what will be, by far, our biggest production to date. This event tells the story of our industry, and it’s a huge responsibility to tell that story. It is the most difficult we’ve ever told on stage,” explained Michael Caselli. “You will see faces from the industry you know on screen and sat right beside you in the audience. This is the party for us to celebrate the people that have built the foundation the industry now perches atop.”

SOFTSWISS, the first company in the world to introduce a bitcoin-optimised online casino solution, has an expert team of 1500 employees around the globe, providing one-stop iGaming software solutions.

The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator.

SOFTSWISS’ Chief Marketing Officer, Valentina Bagniya, said of the spectacular event planned for February 8th at London’s Troxy venue:

“We’re inspired to be a part of this bright celebration as Fire & Ice is undoubtedly the most intriguing and exciting event for the iGaming community. Along with the Fire & Ice team, SOFTSWISS builds the story of iGaming and we are proud to be an exclusive partner of the 20th anniversary show. This year SOFTSWISS is back in London to present new products and the next chapter of the hot promo campaign we started in Malta. So, it’s time to bring the heat to London!”
Jodie Thind added of SOFTSWISS’ involvement in what is certain to be the most exciting event of the iGaming year:

“We couldn’t have asked for a better innovative brand to partner with us to make this anniversary event extra special. The journey has been quite incredible and we see this event as a thank you to everyone in iGaming.”
For those looking to join in the Fire & Ice celebrations by hosting a table or simply attending, visit

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Andrew from Edinburgh, Scotland, is a professional journalist, international-titled chess master, and avid poker player.Read more


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