Unibet Gets New LGBTQ+ Avatars for Pride Month

Yesterday saw the unveiling of two LGBTQ+ specific avatars into the Unibet client, the Kindred Group PLC parent company celebrating Pride Month in association with Relax Gaming!

The idea behind the rainbow-inspired avatars was developed in Kindred’s LGBTQ+ Network meetings and were designed by Relax Gaming developers to show that poker is an inclusive game, open to all regardless of orientation.

The LGBTQ+ avatars were designed “to blend in with current avatar options but provide an alternative option for customers to present themselves online.”

Kat Arnsby, Poker and Bingo Team Lead and a member of Kindred’s LGBTQ+ Network said of the initiative, the first of its kind in online poker:

“It’s amazing to work for a company that is open to suggestions like this. It’s a big world, and there are a lot of different people out there. I have been part of the LGBTQ+ community for many years, and I’m thrilled to see these acknowledgements of inclusion from the mainstream. The difference is vast from when I started in this industry 20 years ago, and it’s thanks to individuals and companies like Kindred driving change.”

Gavin Hayward, Chief Human Resources Officer for the Kindred Group, stated:

“The accumulative impact over time of these adjustments and inclusion is important for minority-identifying individuals and I am glad that we, as a company, can be a part of that.”

Explaining that it was far from a “tick-box exercise”, Mr Hayward said:

“Internally it means Kindred employees can be proud to work for a diverse and inclusive company, whatever their gender or sexual identity. It might be seen as a small thing for many but we know it brings reassurance that most LGBTQ+ people don’t often see.”