PokerStars Sponsor the Italian Poker Open3 weeks ago
The Italian Poker Open has landed a new sponsor in the shape of PokerStars, with the leading online poker site promising even more good news for its Italian tour fans, Brad Willis writing on the PokerStars blog: ‘What's more... we're going to have some pretty big announcements about this tour next month. You're not going to want to miss those. Seriously. Stick around.’
Although we don’t know yet what the extra plans are, what we do know is that PokerStars are dipping their toes quite deeply into regional tour waters, the likes of which they have not long pulled out of – revamping their sponsorship into the Championship and Festival format.
As Calvin Ayre point out, however, this ‘reversal’ of focus includes ‘notably changing the name of the PokerStars Championship Bahamas back to the PokerStars Caribbean Adventure (PCA)’, while they also mention that ‘the PokerStars brand was in your face during the recent Asian Championship of Poker (ACOP) in Macau’.
The Italian Poker Open started back in 2011, with Brad Willis mentioning that it ‘drew a little more than 300 entrants. Today it runs three times a year and draws fields in excess of 3,000 entries’ with the IPO team sharing the news widely on social media this week… in Italian of course!
The venue is one of the most beautiful in the poker world, the Casinò di Campione on the shores of Lake Lugano – an easily accessible setting for the European contingent, or pretty much anyone who fancies a shot at €1million guarantees.
David Curtis, Tour Manager, said:
"We have such a great relationship with this venue. We can't wait to get this series underway next year. The views are stunning. The fields are huge and make for some huge prize pools."
The schedule of the 3-event series, with buy-ins of €550 looks like this…
- January 3-8: €600,000 guaranteed Main Event (‘but we are confident for 1 million’ states the website!)
- April 24-May 1: €1,000,000 guaranteed Main Event
- October 30-November 6: €1,000,000 Main Event.
…and satellites for the Italian Poker Open are already running on PokerStars.it.
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