Is Alec Torelli The Hardest Worker In Poker???

4 years ago
Is Alec Torelli The Hardest Worker In Poker???
25 Apr

Twelve Years a Grinder

According to the biography on his YouTube channel, Alec Torelli went pro 12 years ago, ‘traveling the world full-time playing the biggest games on the planet.’ And he certainly seems to have put those years on the grind to good use. His live poker record speaks for itself: $1,517,086 in tournament cashes, and his regular presence on TV cash games as well as being a regular in the nosebleed games out in Macau where other US pros like Tom Dwan and Phil Ivey have gone to grow their fortunes in games where, as Torelli puts it:

"You bet a car and get raised a house."

Torelli started playing poker when he was around 19 back just before Moneymaker made his money, and the good old days set him up well. He was a cash game grinder making his daily bread multi-tabling and taking regular shots at tournaments as a way of getting some exposure to the odd black swan.

That swan of a different color came along in the form of a satellite win which earned him a ticket to in Aruba, where the payout built up his bankroll and street cred. He clearly hasn’t looked back since. But if you are familiar with him at all, it is pretty obvious that raking in pots after pot and living the luxury nomad lifestyle just doesn’t fill his time. He also has a seemingly endless output away from the table.

YouTube and Twitter and Coaching, Oh My!

He started vlogging in June 2013, and for almost four years he’s turned out videos regularly. These include hand analyses, lifestyle vlogs and coaching videos. They come out two to five times a week and he rarely seems to take much of a break from that already breakneck schedule. He’s built up quite an audience, with 28.5k followers subscribed to his channel at the latest count.

He also tweets constantly – amusing polls, instagrammable moments, even more poker advice, and the odd book recommendation. He tweets daily, finding time to reply to his followers and even commenting occasionally on the odd PokerTube article.

That’s just the free stuff. He also runs a coaching business offering his ‘Four Step Poker’ series of coaching videos which for a mere $497.00 per step claims to teach you all ‘the steps to becoming a professional poker player.’ These video series come with workbooks (which can be purchased by themselves if the video course is not for you) and access to an online forum for discussion of the program. 

These products alone must represent a significant hourly input themselves but they are also backed up by his marketing machinery, a slick frequently updated website, advertising and constant posts on his social media.

How on Earth is he churning all this out while still finding time to coach one-on-one, play regularly, keep his hair so precisely styled and shop for blazers? Is he in fact the hardest worker in poker?

Ferris and Business Model

One answer may actually lie in his tweets. When recommending books one that came up was Tim Ferris’s The Four-Hour Work Week in which Ferris lays out an internet era business model that centres around producing a product you can sell for significant mark-up and which you can hire others to produce and deliver ultimately leading to a company into which one has to put very little work oneself. 

Torelli has also talked about outsourcing everything you possibly can but I still suspect that Torelli is more involved in his business ventures that a Ferris purist would be. It is pretty hard to coach one-on-one without putting in the hours with the clients.

On the other hand the poker courses are a one time expenditure of time and effort, and if you can hire a someone to write the books (Alec, if you’re reading this, you can find the PokerTube contributors contact details elsewhere on the site I’m sure we’d all be pretty game).

But it’s clear from the YouTube output where it is him on camera talking away, that for Torelli the personal touch is part of the fun for him. So I doubt we’ll see him retiring to live off the Four Steps any time soon. He even has some tips for you on getting more done with your own time.

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Jon is a freelance writer and novelist who learned to play poker after watching Rounders in year 9. He has been giving away his beer money at cards ever since. Currently he is based in Bristol where he makes sporadic donations to the occasional live tournament or drunken late night Zoom session. He ...Read more


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AlecTorelliAlecTorellion 26/4/17

Hey Jon, Much appreciated for the awesome article. While I'm not sure I top the list, it's flattering nonetheless. A few things I'd like to mention. 1. This is one of the best articles written about me. Thank you. 2. I started playing poker at 16. 3. I appreciate the offer but I do write all my own content, especially the books. I believe that to be one of the most important aspects of my business, as my premier training products are what I believe to be some of my best content. As much as I'd love to outsource big tasks like that, I would feel disingenuous selling someone else's poker knowledge for a premium and then branding it as my own. 4. I did start a new YouTube channel called 'Aces Abroad', a high stakes daily travel VLOG which will show a lot more into my daily life, routines, business and how I operate. I think it will help offer entrepreneurs and poker players alike some cool new hacks as well as entertainment and inspiration. A lot of 'questions' so to speak will be answered there within the vlogs. I hope you guys enjoy that as much as I've enjoyed producing it! For any other questions, feel free to reach me at @AlecTorelli on Twitter or via my website, Alec